YELLOW PAGES ANALYTICS^TM

Yellow Pages Analytics^TM can be used by Yellow Page print publishers and Certified Marketing Representatives (advertising agencies that place yellow pages advertising for nationwide and regional business clients) as a research tool that provides the ability to analyze ad revenues, business classifications, saturation, advertisers found in one book but not in another, largest advertisers, plus more. Sales Leads can then be downloaded instantly for marketing and new client acquisition.

Yellow Pages Analytics^TM allows clients to do their own comprehensive analytical studies. The file contains more than 65 million records, plus hundreds of thousands of attributes and can be used for sales leads, client analysis, competitor analysis and new business development.

There is no other application that offers the sheer volume of information combined with the ability for users to create competitive analytic studies and download leads. The Yellow Pages Analytical capability of the Yellow Pages Analytics^TM application is also the first program to offer user directed reports. Reports are customized according to user requirements.